The What and How of Customer Measurement!

Why is it important for Nike to have a dedicated Twitter page (@NikeService) to respond to consumers needs 24 hours a day in seven languages. One answer is ENGAGEMENT.

Why do retailer invest in technology innovations like visual search, augmented reality and omni-channel commerce. The primary goal is to improve on the customer EXPERIENCE.

In Strategic Brand Management Keller’s Customer-Based Brand Equity (CBBE) model is based on a simple concept, in order to build a strong brand, you must shape how customers think and feel about your product.

Brand Identity: Being relevant and purposeful.
Brand Meaning: Educate customers on what you stand for.
Brand Response: Surpass customer expectations.
Brand Resonance: Championing the cause. …

About

Ramesh Periasamy

Technologist, Inventor, Entrepreneur.

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