The What and How of Customer Measurement!

Why is it important for Nike to have a dedicated Twitter page (@NikeService) to respond to consumers needs 24 hours a day in seven languages. One answer is ENGAGEMENT.

Why do retailer invest in technology innovations like visual search, augmented reality and omni-channel…

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Can GOOD be measured?

Cost of Innovation (COI) is turning out to be “THE” buzzword during and after every challenging times and in crisis, when earlier priorities become a distant memory and new priorities emerge.

The introduction of something new has always been fascinating for the human race. Yet we…

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